These Are the Biggest Hair Color Trends for 2023 (2024)

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Change your hair color, change your life. It may sound like an oversimplification, but sometimes a switch of shade really is all that separates you from an entirely new outlook—even if only aesthetically. “I can see it on my clients’ faces, that moment when they get to shed some of the past and feel like there’s a lightness and bounce in their hair,” says celebrity hairstylist Mara Roszak. “It brings optimism and genuine joy to the new year and all that is to come.”

2023’s statement-making tones are a continuation of an existing palette, a want of rich and warm threaded through with softer (and chillier) options. The fire-and-ice approach to manes feels almost old world, a nod to the sort of hues immortalized in artwork throughout history, reimagined for a modern set. These colors work whether you tend toward Y2K–slash–sci-fi styling or more dreamy, “I just stepped out of a John William Waterhouse painting” notes—and offer extra oomph to every possible cut.

Here, five hair colors that will be everywhere in 2023.

Personalized Platinum

Photo: Getty Images

As recently evidenced by Kim Kardashian and her grunge-girl roots, platinum is back. “More is more, and this look is doing the most,” says celeb hairstylist Jenna Perry. The high-maintenance color is something of an answer to the pared-down natural beauty that held some appeal post-pandemic, and, though seemingly specific, is as versatile as they come. Hairstylist Emaly Baum says that in addition to playing well with every skin tone, washes of warm tones allow this chilly trend to find favor with those who have thus far found platinum lengths out of their above-neck realm. “I love that this time around the trend is so customized to the individual,” she adds. “It’s not just white blonde.”

Subtle Cinnamon

Photo: Getty Images

If you’re searching for a subtle way to transform your brunette into something a little, well, spicier, cinnamon may be the 2023 hue for you. “This is the most beautiful marriage between red and brunette,” says Perry. “It’s an obscure hair color that makes everyone stop in their tracks.” The color offers a means of incorporating the red hair trend—which has veered from ginger to copper to sunset over the past year—while maintaining the classic merits of a brunette mane. “So many brunettes have natural warm undertones, and I love that this color really leans into that,” says Baum.

Beige Blonde

Photo: Getty Images

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Whether you call it honey-wheat blonde or even baby Bella, sandy beige is slated to lead the lighter side of things in terms of trend. “The beige is perfect for the cooler months when the sky has more gray and cool tones,” says Roszak. Perry, who this month lifted Bella Hadid’s brunette to a sandier shade, agrees. “The color feels virgin and natural,” she says, adding that the aim for Hadid was a dark beige-blonde base with lighter highlights. This ilk of blonde is meant to feel effortless, the ideal balance to the playful excess of the nouveau ’20s beauty and fashion.

Rich Chocolate

Zoe Saldaña poses at the IMDb Official Portrait Studio at the Anaheim Convention Center in California in September 2022. Photo by Corey Nickols/Getty Images for IMDb.

Photo: Getty Images

Rich is 2023’s primary descriptor, and this goes double for brunettes. Those opting to stay in their brown-mane lane would do well to consider crossing fully into the dark side. Roszak recommends subtle, dimensional highlights—more for shine then anything else—and an overall deepening of the hue. “I love healthy-looking hair, and these rich browns bring that out,” she adds.

Vampy Red

Photo: Getty Images

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Consider this the culmination of 2022’s red wave. “This is a fun play on the redhead trend we’ve been seeing,” says Baum. “It’s a deep red-violet tone that is supervampy and not at all natural.” The moody take rounds out the trend in all of its fullness, matching the beauty landscape’s overarching vibe of over-the-top, near-camp glamour. And as with all of the shades on this list, violet red pays homage to the future and the past—it’s all about how you choose to carry off the color.

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Now, let's dive into the concepts mentioned in this article.

Hair Color Trends for 2023

The article discusses five hair colors that are expected to be popular in 2023. Here's a breakdown of each color:

  1. Personalized Platinum: Platinum hair color is making a comeback. It is a high-maintenance color that offers versatility and can be customized to suit different skin tones. It's not just about achieving a white blonde shade, but also incorporating warm tones to make it more unique and flattering.

  2. Subtle Cinnamon: Cinnamon hair color is a beautiful blend of red and brunette. It offers a subtle transformation for brunettes who want to add some spice to their hair. This color leans into the warm undertones that many brunettes naturally have, creating a striking and attention-grabbing look .

  3. Beige Blonde: Beige blonde, also known as honey-wheat blonde or baby Bella, is expected to lead the lighter side of hair color trends. This shade is perfect for the cooler months, with its sandy and natural appearance. It aims to create an effortless and balanced look, complementing the beauty and fashion trends of the 2020s .

  4. Rich Chocolate: Rich brown shades are going to be popular for brunettes in 2023. The trend involves adding subtle, dimensional highlights to enhance shine and deepen the overall hue. The goal is to achieve healthy-looking hair with rich brown tones that bring out the best in brunettes.

  5. Vampy Red: This hair color trend is a playful take on the redhead trend seen in 2022. It involves a deep red-violet tone that exudes a vampy and glamorous vibe. This bold color choice embraces the over-the-top and near-camp glamour that is prevalent in the beauty landscape .

These hair color trends offer a range of options for individuals looking to switch up their look and embrace new styles in 2023. Whether you prefer platinum, cinnamon, beige blonde, rich chocolate, or vampy red, there's a color to suit every taste and personality.

Let me know if there's anything else I can assist you with!

These Are the Biggest Hair Color Trends for 2023 (2024)

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